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This domain had the following in the homepage, "Lifetime are the most respected training organisation in the fitness industry providing training to many of the UKs most established health and fitness operators." We analyzed that the web site stated " In independent inspections we have gained higher grades than any other fitness training provider and continually seek to deliver innovative and inspiring training to all of our students." The header had Fitness Instructor Training as the highest ranking search term. It was followed by Personal Trainer, Fitness instructor courses, and E-learning which isn't as ranked as highly as Fitness Instructor Training. The next words they uses is Exercise to Music courses. Aerobics instructor courses was also included and could not be seen by search crawlers.